Continuing to add to her portfolio of business endeavors, Lady GaGa was on hand for the announcement of her long-term partnership with Polaroid at the 2010 International Consumer Electronics Show at the Las Vegas Convention Center on Thursday (January 7).
Joined by Polaroid’s Chief Operating Officer, John Pollock, the “Poker Face” singer donned her typical unique garb as she took on the title of the brand’s creative director on a specialty line of imaging products.
Talking to press on hand, Pollock said of Polaroid’s outlook, “We have a brand that’s worth hundreds of millions, with 100% global recognition. That’s our biggest asset.”
According to MTV reports, GaGa and Polaroid “hope to have both old-school and digital products available by the end of the year.”
