Doing her best to help boost sales, Bar Refaeli showed off her good looks for Passionata's underwear range in the company's latest ad campaign.
The 24-year-old beauty donned a variety of skimpy lingerie ensembles ahead of the launch of the brand's Autumn/Winter 2010 collection.
As previously reported by Gossip Center, Miss Refaeli was named as the new face of the French firm this past November.
Working hard for her big paycheck, Bar was busy just last night attending a presentation of The Passionata collection in Paris, France.
